CASES

Valtra engages with the future farmers of the world

Enhanced Esports took charge of the team operations and social media management for Valtra’s Farming Simulator League (ValtraFSL) in 2023, reinforcing Valtra’s position as a key player in the niche gaming sector thorugh Farming Simulator.

Our strategic partnership focused on driving community growth through innovative digital strategies, helping Valtra build it’s brand presence amongst the young farmers of tomorrow.

Business Impact and Brand Attraction

Our approach delivered tangible benefits, making Valtra’s involvement in esports a commercially viable and brand-enhancing initiative. Enhanced Esports' management led to higher audience retention, increased brand awareness, and a growing customer base for Valtra’s core business.

Summary of the partnership

  • After research and dialog with Valtra, it was decided to launch a new gaming-focused channel for Valtra: ValtraFSL on TikTok.

  • This platform not only served as a pilot initiative for Valtra but also contributed to increasing the brand's digital presence and global awareness. The team’s efforts in content production were bolstered by attending six major events, primarily in Germany and England.

  • These events provided opportunities to noy only compete at unique settings in some of the largest exhibitions in Europe, but also meet up and strenghten relationships with stakeholders.

Marli Juissi activates consumers by gaming

We organized the Wingman tournament around the game CS:GO in collaboration with Esportal and Parcero. More than 60,000 Finnish players play on the Esportal platform. Any of the players could register for the tournament for free and compete for an impressive €1,500 prize pool and Marli Juissi product prizes!

The Juissi Wingman-tournament was streamed on the Twitch channels of the Enhanced Esports organization and campaign influencers. Additionally, highlights from the tournament were shared on TikTok and Instagram. The campaign performed well over expectations, engaging casual gamers all over Finland to join for a chance to take home an all-cash prize sponsored by Juissi along with a chance to engage with other gamers from the community.

Enhanced Livestream (Twitch)

  • 4-hour final broadcast

  • Average of 220 live viewers

  • Total of 3,285 live viewers during the final

  • 1,500+ live messages sent during the final

Influencer Stream Stats

  • 4 x 2-hour live streams

  • Average of 550 live viewers per stream

  • A total of 17,700 live viewers throughout the tournament

Esportal Platform

  • 399 teams registered for the tournament

  • The campaign page received 3,200 unique organic visitors

  • 50 Juissi drops on the platform, seen by 20,000+ users

Social Media Reach

  • 540,000 people reached through paid advertising

  • CPM averaged only €0.57

Juissi Wingman Tournament at a Glance

  • A one-month CS:GO tournament

  • A total of 3 open qualifiers on the Esportal platform and a final tournament

  • 4 selected influencers participating in the tournament

  • A custom campaign page with tournament details and participation links

  • Live tournament broadcast and production

  • Paid advertising in collaboration with Parcero marketing agency

 
 
 

Are you interested?

Contact us at felix@enhanced.fi or leave a message with your thoughts.

We are looking forward to meet you and discuss more about your ideas and goals!